What’s important to you? Do you value the products and services that your company offers? Do you think that your attitude impacts what customers think of your company, its products, and its services? The answers are YES, YES, YES!!!
This module helps you develop a perspective on value that will enable you to positively position your company’s products and services to meet your customers’ needs.
As a result of participating in Recognizing Value, you should be able to increase your comfort level when positioning products by improving your ability to recognize the value of your company’s products. Specifically, you should be able to:
- Articulate the value offered by your company’s products.
- Recognize that people perceive value differently.
- Differentiate your company from the competition to be able to advantageously position our products and services.
Activities include What Has the Most and Least Value for You?, What Would You Do?, Who is Our Competition?, What Value Are Our Competitors Perceived as Having?, and What are Your Company’s Differentiators?