Campaign: (1) a series of military operations with a particular objective in a war; (2) a series of organized, planned actions for a particular purpose.
What’s your campaign strategy? What are the “organized, planned actions” that you’re going to follow in order for you to achieve your objective? This module guides you through campaign strategy planning and implementation.
As a result of participating in Developing a Campaign Strategy, you should be able to increase sales effectiveness by developing call and campaign strategies. Specifically, you should be able to:
- Explain the importance of shaping positive perceptions.
- Create positive perceptions based on value.
- Describe the five aspects of developing a campaign strategy that result in positive perceptions including:
- Personal Conditioning
- Campaign Objectives
- Campaign Calling Plan
- Call Preparation
- Initial Value Statement
Activities include interactive lecture, brainstorming, skills applications, and exercises that help participants apply the learning to their jobs.